A systems view of experience.

I care deeply about how people experience organisations — not just customers, but the teams trying to do good work inside them.

I’ve spent my career moving between design, product, and data roles, often acting as the translator between disciplines that don’t always speak the same language. Over time, that role became the work: helping organisations align intent, insight, and execution.

I believe clarity builds trust. When systems are well designed, decisions get easier, teams gain confidence, and customers feel understood rather than managed.

Mr Lee Co. is a reflection of how I work: considered, practical, and focused on building experience that holds up at scale.